Coglode’s Cookbook is an interactive platform designed to help professionals understand and apply behavioral science principles in product design and decision-making. It offers a curated collection of psychological insights, known as “Nuggets,” each grounded in academic research and presented in an accessible format.
Key Features:
- Nuggets: Each Nugget distills a behavioral science concept into a concise explanation, accompanied by real-world examples and references to original research. Topics include principles like Scarcity, Loss Aversion, Defaults, and Social Proof.
- Filtering and Pairings: Users can filter Nuggets based on categories such as Product Development, Pricing, Loyalty, Experience, Branding, and Conversion. The platform also suggests Nugget pairings to explore how different principles interact.
- Cheat Sheets and Workshops: Coglode provides downloadable cheat sheets for quick reference and offers physical insight boxes to facilitate behavioral workshops, aiding teams in applying these principles collaboratively.
- Figma Design System: A free Figma design system is available, allowing designers to integrate behavioral insights directly into their design workflows.
Coglode’s Cookbook serves as a valuable resource for designers, product managers, marketers, and anyone interested in leveraging behavioral science to enhance user experience and drive desired outcomes.
