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AKEY is the interactive personal portfolio of Avtandil Kelbakiani, a product designer specializing in product design and gamification. Instead of presenting a traditional portfolio, he has transformed his website into an interactive game where visitors earn virtual coins by exploring projects, completing quizzes, spinning a wheel, and unlocking hidden content.
The portfolio showcases projects across AI, SaaS, PropTech, HealthTech, and fitness, including Klipy, August, Demostack, Macadam, and Docplanner. It demonstrates how gamification, playful interactions, and reward systems can make digital experiences more engaging.
Visitors can also unlock special cursors, explore archived projects, play mini-games, and interact with the designer through a unique virtual reward system.
Avtandil Kelbakiani

CIUSLABS
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Strong communication helps product designers explain decisions, work with stakeholders, present ideas, handle feedback, build better teams, and connect UX with product, engineering, and business goals.

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Explore the UI design roadmap, from colour, typography, grids, and components to design systems, motion, accessibility, mobile layouts, responsive web design, and developer handoff.
Glossary Posts 📋
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Framer CMS
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User Behavior Analytics
User Behavior Analytics (UBA) analyzes user actions to understand behavior and improve digital experiences.

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Growth marketing is a data-driven approach that uses continuous testing to attract, convert, and retain customers.

Product Design
Product design is the process of creating useful, user-centered products that solve real problems while supporting business goals and growth.
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