This is a Russian e-commerce site offering a wide range of “Shot” brand hair-care products, including keratin smoothing treatments, serums, and sprays like the K‑Smooth Keratin Glyoxy fluid and Build‑Up Plex spray. It provides detailed product descriptions, regional delivery options across Russia, and supports filters by hair type, benefits (e.g., anti‑frizz, growth, protection), and treatment categories.
🎭 Project Overview: Bridgerton-Inspired Narrative Website by Veliewa Kamila
Veliewa Kamila’s “shot-k.ru” is an elegant, emotionally charged interactive web experience that reimagines the story arc of Bridgerton Season 3 through a UX lens.
Designed as a serialized narrative, the site doesn’t just tell a story—it draws you into the private, inner world of its central characters, transforming passive reading into an immersive, emotional journey.
The site opens like the first page of a personal diary, with muted tones, serif typography, and delicate illustrations that echo the refinement and mystery of Regency-era London.
From the first scroll, it’s clear that this is not a standard website—this is a digital novella.
The interface is clean yet richly expressive, combining cinematic visuals with minimal UI to let the narrative breathe.
Texts unfold gently, timed with user scroll or interaction, encouraging a slow, immersive consumption rather than a rushed read.
As you progress through each chapter, the story of Penelope Featherington and Colin Bridgerton is revealed in fragments—confessions, heartbreaks, longing—all crafted in a tone that feels poetic and deeply personal.
The pacing mirrors the tension and emotional slow-burn of the actual show, offering users not just plot points but feelings.
Carefully placed visual cues and interactive elements—such as hover-to-reveal moments or clickable handwritten notes—create intimacy, giving the impression that the user is uncovering secrets.
What sets Kamila’s work apart is her ability to translate character psychology into design.
Every visual choice reinforces narrative intent: dimly lit backdrops suggest secrecy, while soft, slow transitions echo the characters’ hesitant vulnerability.
There’s a tangible sense of progression and emotional layering as you move from chapter to chapter—each section acting as a narrative and visual crescendo.
The experience concludes not with a call-to-action or brand promotion, but with a quiet emotional resonance.
Users are left not with data or products, but with a feeling—a sense of connection to the characters, and admiration for the craft behind the storytelling.
“shot-k.ru” serves as a masterclass in UX storytelling—where narrative, design, and emotion are interwoven so seamlessly that the interface itself becomes invisible. It’s an inspiring example of how web design can elevate fandom into fine art, and how interaction can be used to deepen, not distract from, a powerful story.
