Trust The Process

The first episode of Flux’s Trust The Process series unveils the fundamentals of brand strategy. Through a mix of practical examples and expert guidance, the video breaks down:

• The role of brand strategy in defining company identity—its purpose, personality, and promise.
• A systematic, step-by-step workflow for conducting brand discovery, including audience research, value proposition, and competitive positioning.
• How a strong brand foundation shapes visual identity, messaging, and user experience, ensuring consistency and emotional resonance.

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Episode 1

Trust The Process: Brand Strategy (Episode 1) | Flux

https://www.youtube.com/watch?v=yWvb2HO27OE

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Episode 2

Trust The Process: Presenting Strategy & Website Kickoff (Episode 2)

https://www.youtube.com/watch?v=onxYVg6NTIE

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Episode 3

Trust The Process: Brand Strategy (Episode 3) | Flux

https://www.youtube.com/watch?v=Pln5BpPe430

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Episode 4

Trust The Process: Creative Presentation & Web Design (Episode 4)

https://www.youtube.com/watch?v=Pln5BpPe430