Allies is an Irish creative studio founded on the belief that bold, fearless creativity leads to extraordinary brands.
The studio offers full-service brand building: from strategic insight and naming to graphic design, brand identity, illustration, packaging, and digital experiences.
Co‑founders Kevin McCaul and Emma Hetherington lead the agency, driving a playful and fun work ethos rooted in collaboration and pushing creative boundaries.
They’ve taken the design world by storm with high-impact projects like branding for The Dead Rabbit × The Parlour, Owen Beattie Solicitors, Victoria Square × Secret Soirée, and Nine Squared café. Their motto: “Trends fade. Fearless lasts.”
