S—iR (Sense – immaterial Reality) is a Milan-based creative technology studio specializing in immersive digital experiences for fashion, luxury, and design brands.
Born from an aerospace simulation division, they blend advanced 3D, XR/AR, AI, and digital twin technology to build virtual showrooms, fabric simulations, interactive retail environments, and experiential campaigns.
Their team of strategists, 3D artists, and developers works with leading global brands to turn products and stories into highly polished, emotionally engaging digital worlds.
