Studio Herrström, founded by ex-Spotify Brand Design Director Erik Herrström and based in Vienna, is a boutique branding studio specializing in music, culture, and tech.
With a tight-knit, multi-country team of around 10–12 creative minds, they craft bold brand identities, campaigns, visual systems, and experiences designed to resonate deeply and influence cultural moments. T
heir clients include cultural icons and brands such as Spotify (initiatives for niche editorial brands), Sony Music (reviving legends like Elvis Presley), Meta Quest (launch visuals for Batman: Arkham Shadow), Back Market, and Native Instruments.
They follow a focused, three-step process called THE ECHO™:
1. Immerse – Deep cultural and audience research
2. Create – Develop visual and verbal brand expressions
3. Impact – Launch and roots brand in culture for lasting influence
