This comprehensive manifesto by Issara Willenskomer outlines 12 principles of “UX in Motion,” demonstrating how motion can enhance usability and guide user behavior. The article distinguishes between UI animation and temporal UX, emphasizing that motion should not merely be an aesthetic addition but a functional component that supports user expectations, continuity, narrative, and relationships within the interface. Key principles include Easing, Offset & Delay, Parenting, Transformation, Value Change, Masking, Overlay, Cloning, Obscuration, Parallax, Dimensionality, and Dolly & Zoom. Each principle is discussed in detail, providing insights into how motion can be strategically applied to improve user experience.
Creating Usability with Motion: The UX in Motion Manifesto
The following manifesto represents my answer to the question — ‘As a UX or UI designer, how do I know when and where to implement motion to support usability?
