Emesstyle – 10 Web & Gen AI Principles

A practical guide to usability—designing interfaces that are clear, intuitive, and built for real users.

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EmesStyle – Usability

EmesStyle – Usability is a practical UX resource hub focused on usability principles, patterns, and real-world examples. The section breaks down how people actually interact with interfaces—covering clarity, accessibility, navigation, feedback, and error prevention.

It’s written for designers, product teams, and developers who want to move beyond aesthetics and build intuitive, efficient, and user-friendly experiences.

Rather than theory-heavy explanations, EmesStyle emphasizes applied usability—showing why certain design decisions work and how to apply them in real products.


10 Usability Heuristics 👨🏻‍💻

Web

1. Visibility of System Status

The system should always tell users what’s happening, so they never feel confused or left waiting.

2. Match System & Real World

Use words, concepts, and visuals people already understand from real life to make the interface feel natural.

3. User Control and Freedom

Users should feel in control, with easy ways to undo actions or recover from mistakes.

4. Consistency and Standards

Similar things should work the same way everywhere, so users don’t have to relearn patterns.

5. Error Prevention

Design should help users avoid mistakes before they happen, not just react after.

6. Recognition Over Recall

Show options clearly so users don’t have to remember information from one screen to another.

7. Flexibility and Efficiency

Support both beginners and power users by offering shortcuts and faster ways to complete tasks.

8. Aesthetic and Minimalist Design

Keep interfaces clean and focused, showing only what’s truly useful at the moment.

9. Help Users Recognize Errors

Error messages should be clear, human, and explain what went wrong and how to fix it.

10. Help and Documentation

When help is needed, it should be easy to find, simple to understand, and quick to act on.

10 Usability AI Principles ✨

Gen AI

1. Set Expectations

Clearly explain what the AI can and cannot do, so users build trust without over-relying on it.

2. Context Awareness

The AI should remember relevant details and use context effectively, without prompting users to repeat themselves.

3. Mitigate Hallucinations

Design safeguards so the AI avoids guessing, admits uncertainty, and doesn’t present false information as facts.

4. Human-in-the-Loop

Users should always be able to review, guide, correct, or override AI decisions.

5. Feedback Loops

Design should help users avoid mistakes before they happen, not just react after.

6. Transparency & Explainability

Help users understand why the AI responded the way it did, especially for important decisions.

7. Support Iteration

Make it easy for users to refine prompts, adjust outputs, and try again without friction.

8. Latency Management

Manage response time smartly so the system feels fast, reliable, and respectful of users’ time.

9. Social Norms & Tone

The AI should communicate politely, appropriately, and in a tone that fits human expectations.

10. Privacy & Scoping

Be clear about what data is used, limit access responsibly, and protect user privacy by design.



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