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Font Brief

Find the right font for your project intuitively, by searching for attributes of your brand personality.

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Font Brief

Font Brief is an innovative, curated platform designed to help designers and brands discover typefaces that align with specific personality traits.

Developed by Victor Bartis and Cristian Costea of Kore studio, the tool allows users to search for fonts based on attributes such as Neutral, Expressive, Elegant, Rugged, Serious, Friendly, Technic, Organic, Classic, Progressive, Familiar, Daring, Loud, Discreet, Cold, and Warm.

The platform features a handpicked selection of over 400 fonts, updated quarterly, and includes top 10 lists across various categories like Expressive, Workhorse, and Daring. Font Brief is dedicated to providing high-quality, personality-rich fonts suitable for branding and editorial projects.

A Fresh Way to Look at Type

Font Brief is your shortcut to finding fonts that actually feel right for your project โ€” fast, professional, and 100% handpicked.

Letโ€™s be honest โ€” finding a quality font takes time. Finding one that truly fits your brandโ€™s voice and connects with the story youโ€™re telling? Thatโ€™s a whole different challenge. Font Brief makes it easy (and even fun) by matching your brandโ€™s personality with font characteristics that align perfectly. Itโ€™s like having a type-savvy creative partner helping you define your brandโ€™s visual tone.

Inside Font Brief, youโ€™ll find:

  • Fonts that actually work โ€” ready to use in real projects
  • New releases from the edges of the type world
  • Hidden gems and underrated classics
  • A mix of expressive display fonts and high-quality workhorse serifs and sans-serifs

Whether youโ€™re crafting a bold new brand or refining a client project, Font Brief is built to make your font-finding process faster, smarter, and more inspiring.

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