GT-ERA is a high-octane type foundry paying tribute to the bold, fast-paced spirit of vintage touring car culture.
Each typeface in the collection draws influence from the speed, grit, and aesthetics of Group A, DTM, and golden-era motorsport—channeling the energy of classic racetracks into modern typography.
Designed for maximum impact, these fonts are ideal for branding, posters, editorial, and any project that demands attention with attitude.
GT Era — A Typeface That Dares to Be Different
GT Era isn’t about perfection — it’s about personality. It’s the typeface that proudly breaks free from sterile uniformity and reminds us that design isn’t meant to be invisible.
Created by Grilli Type AG in Luzern, Switzerland, and released in 2025, GT Era stands as a bridge between eras — where raw, expressive form meets modern precision.
Grilli Type describes it best: GT Era is “not a perfect type. It’s a specific type.” It celebrates recognition over conformity — a sans serif that feels alive, textured, and deeply human.
Its design brings together bold, generous architecture and razor-sharp details, giving it both presence and nuance. This is a type with flavor, not a formula.
Born From the Past, Built for Now
GT Era reimagines the early modernist type era — the time of expressive grotesks and mechanical imperfections — and distills it into a postmodernist tool for today’s designers.
Before the algorithms and AI headlines, typographers embraced the quirks of their tools.
GT Era revives that spirit — preserving the warmth, uneven rhythm, and charm of early grotesks while adapting them for digital use.
It’s a reminder that Bauhaus modernism wasn’t cold — it was human. Even in its minimalism, there was warmth, balance, and a sense of craft.
GT Era captures that same emotion, turning it into a visual engine for the digital age.
A Family With Range and Personality
The GT Era family is a grotesque sans serif font available in eight weights, with both upright and oblique styles, and in both Display and Text optical sizes.
But what makes it stand out is how those two ends of the spectrum — Display and Text — aren’t just scaled versions of each other.
They’re distinctly designed personalities within the same family.
- GT Era Text handles readability and clarity for interfaces and body copy.
- GT Era Display brings drama and expressiveness to large formats — posters, headlines, and branding.
Together, they make a single system that feels versatile and dynamic — capable of carrying both practical and emotional weight.
A Global Language
Supporting over 300+ languages (187 Latin-alphabet systems to be precise), GT Era carries its character across borders.
Whether it’s English, Polish, Vietnamese, or Portuguese, the typeface maintains the same tactile rhythm and charm, effortlessly translating its voice into any context.
A Design With Presence
GT Era doesn’t hide. It commands attention. Each letterform has weight, intention, and presence — without sacrificing function.
It’s a typeface that knows where it stands: grounded in design history yet forward-looking enough for today’s fast-moving, screen-first world.
Its optical size axis adds real-world flexibility — making it as comfortable in the refined world of editorial design as it is in the bold arenas of branding and motion graphics.
A Visual Steam Machine for the Digital Age
Grilli Type describes GT Era as a “visual steam machine for the digital age” — and it’s an apt metaphor. It’s mechanical yet emotional, systematic yet unpredictable.
The typeface embodies the tension between early industrial design and modern algorithmic precision — finding beauty somewhere in between.
GT Era is less about nostalgia and more about evolution.
It reclaims the humanity in grotesk typefaces — the small imperfections that make them timeless.
In Summary
GT Era isn’t a typeface you use when you want to play it safe. It’s a statement — about identity, about expression, about design that isn’t afraid to show its edges.
It’s bold, human, and specific — a sans serif that brings back the warmth and personality that early modernists once celebrated.
👉 If Helvetica was the voice of precision, GT Era is the voice of confidence — one that dares to be seen, heard, and remembered.
