This Verge-produced video dives into how Google transformed its internal design process to enhance product consistency, usability, and overall aesthetic across platforms. It covers:
- The inception and growth of Google’s Material Design system, which unified visual language and interaction patterns for both Android and iOS.
- Organizational changes like the formation of dedicated “design sprints” and cross-functional teams that brought design closer to engineering.
- How Google’s focus shifted toward user-centric research, iterative prototyping, and data-informed design decisions—leading to more cohesive, intuitive products
