Pencil is a GenAI ad-creation and marketing platform that brings together top AI models (such as Veo, GPT, Firefly, Runway, etc.) into a single secure workspace for brands and agencies.
It helps teams generate, edit, and test image and video ads at scale, with features like predictive scoring, brand controls, integrations with tools like Figma and Photoshop, and enterprise-grade compliance for modern marketing teams.
Grow your brand with AI-powered ad creation
Create high-performing ads at scale—without the usual friction.
1. Create ads by simply chatting with Pencil
Think of Pencil as your creative partner. You talk, it listens—and turns your ideas into ads that actually reflect what makes your brand and product unique.
- Brainstorm ideas with an AI creative sparring partner
- Get studio-quality images and videos without expensive shoots
- Produce ready-to-run ads for every primary channel
2. Scale faster with intelligent automation
Use Pencil’s AI like a formula—generate endless ad variations in minutes, not weeks.
- Create multiple assets from a single template
- Personalize, localize, or translate ads effortlessly
- Produce thousands of ad variations instantly
3. Edit everything, right in your browser
No jumping between tools. Edit text, images, videos, and even HTML—powered by AI when you need it.
- Make quick edits without slowing down
- Stay fully in control of your creative
- Access your brand assets and libraries instantly
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4. Go from idea to launch in one workspace
Bring your whole team together to create, review, approve, and launch ads—all in one place.
- Approve and publish ads seamlessly
- Leave comments and feedback in real time
- Launch campaigns across any platform
5. Turn insights into ads that actually perform
Let AI help you understand what works—and why—so you can keep improving.
- See what drives ad performance
- Predict which creatives will win before you launch
- Quickly adjust when something isn’t working
