Gretel is a multi-disciplinary design and branding agency based in Brooklyn, NY, serving a diverse roster of clients including The New York Times, Nike, MoMA, MasterClass, and Popl.hey combine strategic thinking with creative execution, offering brand architecture, visual identity, experience design, motion, and writing services .
Their portfolio emphasizes clarity of purpose and communication, showcasing high-profile projects like Hart Bageri 2.0, Hija de Sanchez, and the NYT app redesign.