Rina is a Los Angeles‑based product designer with a background in architecture and experience designing digital experiences for Amazon (Alexa App & Echo Show), Meta (Partnership Ads), and currently at Snap Lab, working on Spectacles AR experiences.
Her work combines interaction design, storytelling, and systems thinking across devices and platforms.
Her portfolio spotlights projects such as:
- Spectacles (Snap Lab, 2023–present): Designing the mobile app and on-device AR behaviors for Snapchat AR glasses
- Partnership Ads (Meta, 2022–2023): Led UX redesign that increased adoption by 2.7× and drove $1.8M annually in ad revenue
- Alexa Communications & Fitness (Amazon, 2019–2022): Built cross-modal communication flows and an end-to-end fitness feature for Echo Buds and Echo Show devices
- Alexa App Design System: Co-created the iconography and component library—defining nearly 25% of the system and improving accessibility and consistency across Alexa products
