In her article for UX Collective, “Show Me Your Dragons: How to Measure and Present Design Input So That the Business Understands,” Rita Kind-Envy draws creative parallels between the fantastical world of Game of Thrones and the real-world challenges of design communication. Using dragons as metaphors, she explores how designers can effectively demonstrate the impact of their work to business stakeholders. The article focuses on bridging the gap between design and business by connecting creative inputs with measurable outcomes.
Kind-Envy provides actionable strategies for quantifying design contributions and presenting them in ways that resonate with decision-makers. She encourages designers to use storytelling and relatable analogies to make their work more accessible and engaging. With a blend of humor and practical insights, the article aims to help designers showcase the tangible value of their efforts while aligning with broader organizational objectives.