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IBM Enterprise Design Thinking – Practitioner Course

The Practitioner Course will give you a baseline of Enterprise Design Thinking skills: collaboration, synthesis, design research, prototyping, and storytelling.

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IBM Enterprise Design

IBM’s Practitioner Course is a free, self-paced online program that equips learners with foundational skills in Enterprise Design Thinking—ideal for those new to the framework.

You’ll develop capabilities across collaboration, design research, synthesis, prototyping, and storytelling, earning a digital badge upon completion.

This structured yet flexible curriculum introduces the core “Loop” (Observe → Reflect → Make), supported by “Principles” (user outcomes, restless reinvention, diverse teams) and “Keys” (Hills, Playbacks, Sponsor Users) that align teams and scale design thinking across organizations.