Jorge Valencia explores the unpredictable nature of human behavior and its impact on product design. He argues that rigid plans often fail because human actions are rarely straightforward or predictable. Instead, he advocates for a design approach that embraces uncertainty and prepares for it.
Valencia encourages designers to adopt a scientific mindset—forming hypotheses, testing them, and learning from the outcomes. He highlights the importance of experimentation and iterative improvement, cautioning against overreliance on metrics without understanding the people behind them. By prioritizing adaptability and designing for the unexpected, he believes designers can create products that are not only resilient but also truly user-centered.
