Marrow: A Different Kind of Brand Consultancy Built for Real Growth
Marrow isn’t just another brand consultancy—and honestly, that’s the first thing you notice about them. They were built for business leaders who aren’t interested in surface-level change or pretty brand guidelines that sit on a shelf. Their work goes much deeper.
At the core of Marrow’s philosophy is a simple belief: winning brands start with a sharp point of view—a clear understanding of the category they operate in and the change they truly exist to make. Instead of chasing trends or decorating the outside of a business, they dig inward. They uncover what only that business can own, then help orchestrate that advantage across product, people, culture, and presence.
The result? A transformation that starts at the core and radiates outward—creating market momentum that feels natural, earned, and sustainable.
Not Your Usual Brand Consultancy
Most agencies today focus on what a brand looks like. The logo. The campaign. The website.
Marrow challenges that idea completely.
They’re built on a more grounded belief:
Real growth is born from the marrow of a company — not its exterior.
Where traditional shops jump straight to creative, Marrow works to define the deeper foundations that give a business long-term advantage. They help companies realign who they are, how they operate, and what they stand for. Everything else flows from there.
Their model is refreshingly simple but incredibly effective:
- A clear, sharp strategic perspective
They map out the landscape you play in and find the angles no one else sees. - A fully aligned internal culture
Because a brand isn’t a veneer—it’s the people who carry it every day. - A momentum system
A structure that builds, compounds, and positions the brand to win today, tomorrow, and far into the future.
This approach makes Marrow feel less like an agency and more like a partner invested in the long game.
Meet Lachie — The Mind Behind Marrow
At the center of Marrow is its founder and strategy lead, Lachie.
Lachie has spent his career helping bold and ambitious companies sharpen their edge. He’s led agencies and brand strategy for some of Australia’s most recognized names—Reece Group, Bunnings, IGA, Frank Green—and helped challenger brands punch far above their weight.
What makes him different, though, isn’t just his experience. It’s his perspective.
Lachie has a rare ability to spot the “magic” inside a business—the part that’s often overlooked because it feels too close or too obvious. He helps leaders pull that magic into the open and transform it into their engine for growth.
And he doesn’t work at arm’s length. He works in the corner with his clients—side by side with founders and leadership teams—to help them build brands that win on their own terms.
The Heart of Marrow’s Work
Everything Marrow does is rooted in clarity, conviction, and long-term momentum. They’re the kind of consultancy that doesn’t just hand over a brand strategy—they help embed it into the culture. They ensure teams are aligned. They create systems that continue building strength long after the project ends.
In a world where brand work is often treated as decoration, Marrow takes it back to where it belongs: the core.
The marrow.
