davincis.digital/rbyba is a dedicated campaign platform and interactive showcase created by the progressive digital agency Digital Da Vincis, led by Executive Creative Director Kirill Karnovič-Valua. Developed as a collaborative visual showcase for the global design platform Freepik, the project—titled Rdeča, Modra, Rumena, Črna Znova (Red, Blue, Yellow, Black Again)—functions as a modern, technology-driven homage to classic modernist and De Stijl art movements (reminiscent of Piet Mondrian’s foundational palette).
The platform serves as an absolute playground for creative developers and digital branding enthusiasts. Instead of treating visual identity as a static, immovable asset, RBYBA experiments with how generative artificial intelligence can interpret and continuously re-engineer traditional artistic constraints. By blending advanced web interactions with real-time generative outputs from Freepik’s suite of AI tools, Udio AI, and ElevenLabs, the experience bridges the gap between mid-century fine art theory and next-generation browser capabilities.
