Marketing Resources for Designers Who Want Their Work to Communicate, and Convert

📣 Marketing Category Overview

Let’s be honest—marketing can feel like an entirely different language to designers. It’s not just “make it look good.” It’s tone. Timing. Messaging. Goals that shift mid-project. And then there’s the pressure to “convert,” even when you’re still figuring out what exactly the user wants.

That’s exactly why this Marketing category exists on UIUXshowcase.com.

It’s a curated collection of resources built to help UI/UX and product designers step into the marketing side of things—without getting lost in jargon or strategy decks. Whether you’re writing microcopy, designing a high-converting email, or just trying to understand what makes a SaaS landing page work, this section gives you a place to start (and come back to).

There’s no assumption that you’re a growth hacker or copywriter. Just that you care about how your design performs in the real world—when real people interact with it and make real decisions.

And if you’ve ever paused mid-design wondering “Should this CTA be more human?” or “Is this subject line too vague?”—you’re in the right place.

🧰 What You’ll Find in the Marketing Resources

📝 UX Writing Resources
Microcopy is tiny—but it carries weight. These resources explore how tone, clarity, and word choice guide users through forms, buttons, and flows. Less fluff. More meaning.

📬 A Free Email Design Course (That Doesn’t Overwhelm)
Email design is part layout, part psychology. This course breaks it down—structure, hierarchy, visual rhythm—so your next campaign doesn’t just look nice, but actually gets read.

📊 SaaS Marketing Strategies (for Designers Who Want to Understand the “Why”)
From freemium funnels to onboarding sequences, these guides explain the logic behind what SaaS teams test, tweak, and obsess over. You won’t become a marketer overnight, but you’ll start seeing patterns—and asking better questions.

📁 Presentation Templates and Resources
Because sometimes you need to pitch, not just produce. These decks and frameworks help communicate design thinking, value props, and product flows in a way stakeholders actually follow.

💌 Curated Collection of Great Sales Emails
Designing (or writing) an email that sells something without sounding desperate is… tough. This collection shows you what works—real examples, annotated with takeaways.

🙋 Why This Category Exists– Marketing Resources

Because good design without context is just decoration.

And because most product designers—at some point—get pulled into a meeting about “retention” or “conversion” or “click-through rates.” You don’t need to lead the campaign. But knowing the language? The intent? That changes how you design.

This section is for the curious. The hybrid designers. The ones who want their work to not just be usable—but useful, persuasive, intentional.

You don’t have to become a marketer. But it helps to think like one now and then.

💡 Frequently Asked Questions (FAQs)

1. Is this just for marketing teams?
Not at all. It’s built for product designers, UI/UX folks, and anyone who’s designing things that need to communicate clearly and convert thoughtfully.

2. Are the email templates and strategies beginner-friendly?
Yes. Many resources start from foundational principles. No funnel expertise required.

3. Will I learn to write copy here?
You’ll learn how to write better copy, yes—especially for UI elements, CTAs, and short-form content. No branding exercises or long-form blog tips here.

4. Are the SaaS strategies just theory, or are they tested?
We try to include tested frameworks and real-world breakdowns from actual product teams. Less guessing, more insight.

5. Can I use the email designs and presentations commercially?
Yes, in most cases—but check the usage terms. Where needed, we’ve noted licensing or attribution guidelines.

6. Is this mostly B2B or B2C focused?
A bit of both, but there’s a slight lean toward B2B and SaaS—since that’s where a lot of product-led marketing overlaps with design.

7. Do you include A/B test results or case studies?
Occasionally. When we find something especially useful or repeatable, we link to it. We’re not trying to create fluff lists—just share what holds up.

8. Can I suggest a resource to be added?
Absolutely. If it helps bridge the gap between design and marketing, we’d love to include it.

9. Will this category expand over time?
Yes. As new marketing tools and trends emerge—especially those relevant to designers—we’ll keep refining and adding.