Brand New, a division of the graphic design firm UnderConsideration, is a longstanding and highly regarded platform dedicated to showcasing the most noteworthy logo, identity, and branding projects from around the globe.
Updated daily, it features a mix of in-depth Reviewed articles, quick Noted summaries, purely observatory Spotted posts, and curated galleries under Collected. It also supports a bi-weekly podcast called The Follow-up that dives deeper into the stories behind the featured work.
Brand New has been steering design discourse with critique and curation since 2006 under the leadership of Armin Vit and Bryony Gomez‑Palacio.
