This long-form feature by The Verge chronicles the transformation of Twitter into X under the ownership of Elon Musk.
The article explores the platform’s dramatic evolution—from its early days as Twitter and its cultural impact on news, politics, and online conversations to the controversial rebranding into X. It covers major events including leadership changes, product decisions, layoffs, policy shifts, and the gradual disappearance of the Twitter identity that had become one of the internet’s most recognizable brands.
Rather than being a simple timeline, the piece serves as a digital history of one of the most influential social platforms of the modern era and examines what was gained—and lost—during its transformation into X.
