Arnob Mukherjee, widely known as “Dada,” is a Bangalore-based Product Designer, founder, and “Design Co-founder” who has spent over a decade shaping the digital landscape. His portfolio isn’t just a collection of projects; it’s a manifesto for “Design Choreography”—the art of aligning product, brand, motion, and narrative into a single, rhythmic experience.
As the former co-founder of Olvy (which was acquired) and a key contributor to major design systems at Ola and Qubole, Arnob brings a rare perspective to his work: the mindset of a builder who understands sales, growth, and engineering as much as pixels.
Portfolio Highlights & Design Philosophy
The website itself is a testament to his belief that “in an AI-era, brand is the moat.” The portfolio stands out for several key reasons:
- The “Product Artist” Persona: Arnob rejects the idea of designers as mere “decorators.” He positions himself as an interim Head of Design for early-stage startups, offering executive-level ownership and “taste” as a competitive advantage.
- Systems Thinking: Having built design systems since 2017 (long before they were industry standard), his work emphasizes scalability. He bridges the gap between design and dev, using tools like Tailwind CSS and Radix UI to ensure “clean handoffs.”
- Human-Centric Narrative: His projects, like the rebranding of Sharly or the creation of Culrs, focus on “Human Experience” (HX). He uses monochromatic systems, custom gradients, and refined typography to build trust and emotional warmth in often dense, technical workflows.
Key Projects Featured
- Olvy: A side project turned VC-backed SaaS used by teams at Wix and Runway. It serves as a primary case study in how design leads to growth and acquisition.
- Culrs: A popular color palette tool for designers (web and Mac app) that showcases his ability to build products that solve community pain points.
- Enterprise SaaS & AI: Recent work includes reimagining AI-powered Test Management Systems (TMS) with keyboard-first, frictionless interfaces.
