Designing experiences through data stories

Marion Hekeler explores how transforming data into narratives enhances user understanding and fosters a deeper connection with complex information.

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Designing experiences through data stories

Marion Hekeler explores how structuring data as narratives makes complex information more accessible and engaging. She emphasizes that by weaving data into compelling stories, designers can help users better understand and act on insights.

She also highlights how data storytelling provides a clearer, more comprehensive view, empowering analysts and experts to share insights with greater confidence.