(Part I) – Gen Z broke the marketing funnel
(Part II)- Gen Z broke the marketing funnel
The article Vogue Business — titled Gen Z Broke the Marketing Funnel Part II: What Now? — argues that the traditional linear “marketing funnel” model no longer fits how Generation Z behaves as consumers.
Shopping through social media has streamlined buying—but stripped away much of its magic. New research from Vogue Business and youth culture agency Archrival reveals that Gen Z now craves richer shopping experiences built on discovery, surprise, connection, and emotional meaning.
🚫↘️ Instead of moving predictably from awareness → interest → purchase, Gen Z shoppers jump around in a loop of inspiration, exploration, community, and loyalty — heavily influenced by social media, peer recommendations, and real‑time trends.
The report shows how social apps have become dominant platforms for Gen Z discovery and shopping, and how brands need to shift toward authenticity, community, and flexible, non‑linear engagement strategies to stay relevant.
