Pasticcino Bag Italian Roots is an immersive digital campaign created for Weekend Max Mara to celebrate the 10th anniversary of its iconic Pasticcino Bag.
Designed and developed by Monogrid, the experience blends cinematic storytelling, interactive animations, and editorial layouts to showcase the 2026 World Tour collection, which returns to Italy to honor the country’s rich textile and artisanal heritage.
Visitors journey through Florence, discovering handcrafted jacquard fabrics from the historic Fondazione Arte della Seta Lisio and marble details created in collaboration with Atelier Budri.
