SOTF (Store Of The Future) is a high-end Italian sneaker and apparel retailer—originating in Florence in 2016—that specialises in iconic brands (Nike, Adidas, Asics, New Balance, Salomon, Saucony, and more), limited-edition releases, and unique fashion collaborations.
They operate both as an e-commerce platform and a physical store, offering exclusive events, themed product collections, and experiences like release parties, collaborations with Champion, Autry, Saucony, New Balance, and curated sneaker-focused activations.
