Founded in 2007 by Andrew Gibbs, DIELINE has grown into the world’s leading platform for packaging and brand design. What began as a space to share exceptional packaging projects and industry insights has evolved into a global hub where designers, brands, manufacturers, and innovators come together to celebrate creativity and push the industry forward.
Our Mission
DIELINE exists to connect, inspire, and empower the global packaging community. We believe packaging has the power to shape brands, influence consumer experiences, and drive meaningful change. Through creativity and innovation, we advocate for a more sustainable future for the packaging industry.
Today, the DIELINE ecosystem includes:
- DIELINE – A leading editorial platform featuring packaging trends, insights, and inspiring projects.
- DIELINE Awards – An internationally recognized competition celebrating excellence in package design.
- DIELINE Studio – An in-house packaging design agency specializing in product development, custom packaging, manufacturing, and sourcing.
As the world’s most visited packaging design website, DIELINE plays an important role in highlighting the value of packaging as both a business and creative discipline. Its community spans brand designers, agencies, sustainability experts, students, suppliers, and manufacturers—all united by a shared goal of creating smarter, more innovative, and more sustainable packaging solutions.
At its core, DIELINE is more than a media platform—it’s a global community dedicated to inspiring creativity, fostering collaboration, and shaping the future of packaging design.
