The Tie-Break! is an immersive multiplayer web game created by Merci-Michel for the New Balance × Miu Miu collaboration featuring tennis star Coco Gauff.
Inspired by tennis, the interactive experience lets two players compete in real time, with each scored point revealing pieces from the latest fashion collection.
It combines gaming, storytelling, and luxury retail into a highly engaging branded digital experience, showcasing how interactive design can elevate product discovery.
