Simon Foster is a highly experienced multidisciplinary designer specialising in the intersection of high-growth SaaS, digital products, and systemic brand identities. Based on his recent tenure at Pleo (2021–2025), his work is defined by its ability to drive measurable business outcomes through high-fidelity UI/UX and strategic design engineering.
Simon Foster
A masterclass in product-led design, this portfolio showcases how high-fidelity UI and systemic design systems can drive massive conversion lifts for Europe’s leading SaaS platforms.
Loading Website




















































