Ballpark is an all-in-one product research, user testing, and customer feedback platform designed for product managers, UX designers, and marketing teams. It combines quantitative surveys, qualitative video responses, and interactive task-driven usability tests into a single streamlined workspace.
The platform stands out for its deep integration with Figma, allowing teams to test interactive prototypes, track first clicks, analyze paths, and gather user feedback before writing a line of code. It also includes built-in AI capabilities—such as an automated AI research study creator, AI-driven interviewers, and smart reporting assistants—to rapidly synthesize insights and generate reports from user sessions.
