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Glossary

Every founder, product designer, and startup owner should understand the basics of UI/UX. Explore our comprehensive UI/UX Glossary featuring hundreds of essential design and product development terms. If you find it valuable, please share this UI/UX Wikipedia with your network. ❤️

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PersonaA persona is a fictional character created from user research that represents a specific group of users.→
Product AnalyticsProduct analytics helps teams understand user behavior, measure engagement, and make data-driven product decisions.→
Product DesignProduct design is the process of creating useful, user-centered products that solve real problems while supporting business goals and growth.→
Product DiscoveryProduct discovery is the process of understanding customer needs, validating ideas, and identifying the right solutions before development begins.→
Product RoadmapA product roadmap is a strategic plan that outlines a product’s direction, priorities, and major initiatives over time.→
Product StrategyProduct strategy is a high-level plan that defines who a product serves, the value it delivers, and how it supports business goals over time.→
Product-Led Growth (PLG)PLG is a strategy where the product itself drives acquisition, retention, and expansion, delivering value before users talk to sales.→
Product-Market FitProduct-Market Fit is when a product solves a real customer problem and achieves strong customer demand and retention.→
Progressive Web App (PWA)A Progressive Web App (PWA) is a website that delivers an app-like experience with offline access, fast performance, and installability across devices.→
Prompt EngineeringPrompt engineering is the process of creating clear instructions that help AI systems generate accurate, relevant, and useful responses.→
PrototypeA prototype is an interactive model of a digital product that simulates user interactions, helping teams test ideas, validate workflows, and identify usability issues before development starts.→

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